Tbo Touch to launch new VOD platform with local content in Africa

Entrepreneur Thabo Molefe also known as Tbo Touch will launch a video-on-demand streaming platform later this year called THD. The platform will showcase original African content as from October.

Touch said THD will shake up the local television industry and will be priced more aggressively than rivals while at the same time showcasing “compelling” local stories. It will offer video via apps and the Web and will provide streaming in up to 4K, or ultra-HD, resolution.

He said, “We need to be able to create our own stories, not have Hollywood come to Africa and write our stories. That era has arrived.”

Commenting on competition within the continent, Tough said, “If you look at the war between Netflix and DStv, Netflix is winning because of the price point… However, you cannot do much. It’s like the war between (metered) taxi drivers and Uber. Netflix is giving compelling content at a very good price. The winner in the room right now is the one who can bring an affordable platform that gives you access to quality content.”

Apart from South African and broader African content, THD will also offer a mix of Hollywood movies and series. It will seek to sell its original content to other platforms and networks around the world, too. “Distributors are buying the content while we are still creating it,” he said. “We can’t keep telling the Mandela story and expect we’ll be on cinema screens worldwide.”