Tata Sky partners Prime Focus for creative assets production  

Tata Sky, the content distribution platform in India, has collaborated with Prime Focus Technologies (PFT) for the creation of exclusive subscriber communications for their Value Added Services (VAS).

Creative assets will be developed on a monthly basis for a large range of services provided by Tata Sky. This encompasses fitness, music, health, English, devotion and cooking. The partnership between the two companies was already established back in 2015 where PFT developed promos for Tata Sky’s platform- channel 100.

PFT produces shoot & edit-based promos, together with static visual designs for Tata Sky. PFT also creates promotional and awareness films for Tata Sky’s Live TV mobile app and IVRs (Interactive Voice Responses) across 12 languages. PFT’s cutting edge technology, CLEAR™ has abled superior output on all creative assets developed for Channel 100.

Malay Dikshit, Chief Communication Officer, Tata Sky, said: “[…] PFT understands our brand guidelines and has helped us deliver creative outputs in a systematic and cost efficient manner. We look forward to a long-lasting partnership with PFT that will help us deliver a wide array of quality content and services to our subscribers”.

Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies, commented: “Our roots in creative services and pioneering technology, CLEAR, allow us to offer the most comprehensive portfolio of integrated solutions to Tata Sky. It is a great honor to be working with them to curate and create communication”.

Further, he said: “PFT works as a video agency for brands and is backed by high caliber talent, and cutting-edge technology to help them transform into content destinations. We endeavor to help Tata Sky push the boundaries of creative thinking and redefine quality benchmarks of the industry”.