Tag Archives: Viacom 18

Viacom 18 announced the creation a Tamil oriented channel

Viacom18, one of Indias fastest growing media and entertainment networks, announced the upcoming launch of its 7th Regional General Entertainment brand COLORS Tamil. Viacom18 successfully operates GECs in the Kannada, Marathi, Gujarati, Odia and Bangla markets. The network has been bullish on the future prospect of regional entertainment and had launched a second GEC [...]

VOOT introduces its original video show

VOOT, the online video streaming platform of Viacom18 has launched its most recent web-series Its Not That Simple this month. It consists of six parts and illustrates the various complications of urban marriages. The video show is written by Charudutt Acharya and directed by Danish Aslam. The story revolves around the protagonists (Swara Bhaskar, Vivan [...]

Viacom18 to introduce MTV Beats to replace MTV Indies

Viacom18, the media conglomerate, will be introducing its Hindi music channel, MTV Beats. The new channel will be replacing MTV Indies whose content will be on digital platforms. MTV Beats will be available around the clock oriented towards a young audience with a rich music portfolio. It will be a pay channel and will be [...]

IIFA 2016 goes live on VOOT’s VoD platform

VOOT, the Indian OTT player owned by viacom18 Digital Ventures, is going to rejoice its subscribers. It has announced its official partnership with the well-awaited film celebration, the IIFA 2016, kicking off in a month time in Madrid, Spain. The international show is getting closer this time to its viewers ranging from the younger to [...]

Mullen Lintas wins creative mandate of Viacom 18’s VOOT

Viacom 18 VOD platform VOOT has appointed Mullen Lintas, the advertising agency of the MullenLowe Lintas Group as its creative partner. The agencys mandate would be to provide strategic recommendations pertaining to marketing and promotion of the brand and also provide ideas that go beyond conventional advertising.   Commenting on the appointment, Gaurav Gandhi, COO, [...]

Viacom18 shifts focus toward content nearing launching of VOOT

Viacom18 will concentrate their efforts into original and exclusive content creation with the launching date of their Over-The-Top (OTT) platform, VOOT, fast approaching. The digital platform is scheduled for launch in early 2016. It has become imperative for the entire organisation to see itself not just as a TV broadcaster but essentially as a great [...]

Viacom acquires 50% stake in ETV channels

Viacom Inc has completed the process of acquiring 50 % stake in Reliances ETV channels. The company had received Foreign Investment Promotion Board (FIPB) approval for the transaction in July, 2015. The agreement was signed by Nickelodeon Asia Holdings Pte Ltd., a wholly owned subsidiary of Viacom Inc., and Reliance Industrial Investments and Holdings Limiteds [...]

Viacom18’s Nick launches new content plan for summer

Viacom18s kids network Nick is revamping content and marketing programmes this summer. The popular kids channel sees at least 30% of its revenue in the April-June quarter, which are the peak summer months in India. Nick as well as rival channel, Cartoon Network is trying to increase its audience base in the country. Cartoon Network [...]