Tag Archives: Tview

Twofour54 joins with Tview

Abu Dhabi-based media production hub, Twofour54, has joined the Tview audience measurement system to improve the accuracy of TV viewership data in the UAE. The project will also establish an interactive relationship between viewers and broadcasters, allowing viewers to influence the content delivered to them, said Noura Al Kaabi, CEO of Twofour54. This initiative will [...]

Saudi Arabia to introduce new TV ratings system

Saudi Arabias General Authority for Audio and Visual Media plans to introduce a system to measure television audience numbers, saying the MENA media industry has been stifled due to the lack of reliable TV audience measurement. “The company will initially focus on TV channel ratings and will then expand to include radio broadcasting,” explained Riyad [...]