Tag Archives: Olympics

SporTV channels reached 38 million viewers during the Olympics

SporTV channels (Globosat) reached 38 million viewers during Rio 2016 Olympic Games. This number represents an increase of 29% more viewers compared to the London Olympics 2012, Globosat reported through a press release.   To cover all competitions in Rio, SporTV offered 16 pay TV channels and 56 others channels available via streaming through SporTV [...]

BBC Brazil premieres new show on Facebook

A BBC Brasil estreou o novo programa #BBCporaí, que é transmitido, ao vivo, na página da BBC Brasil no Facebook e no site bbcbrasil.com.   O #BBCporaí usa um novo software que permite edição em tempo real, inserções de diferentes repórteres da BBC e a participação do público, via aplicativos de mídias sociais, como Skype [...]

Claro Sports launches mobile app for the Olympics

  America Móvil unveiled a new mobile app of Claro Sports channel, available for free download on iOS and Android devices. The application will offer 3,000 hours of live broadcast of the 2016 Rio Olympic Games.   Claro Sports director, José Aboumrad, said in a press conference that the new app will be available in [...]

TyC Sports to stream six live channels for Olympics coverage

  Sports channel TyC Sports from Argentina announced its coverage for the Rio 2016 Olympics. The channel will dedicate all its programming to the event, with more than 17 hours live. Jointly with the linear broadcast, the TV Everywhere platform TyC Sports Play will offer a minimum of six additional channels that will stream live [...]

Globo and Snapchat partner to generate content during the Olympics

  The Brazilian broadcaster Globo announced through a press release that Snapchat, the leading mobile storytelling platform, will include special content from Globo during the Olympics. The partnership marks the first time that Globo will offer exclusive content of its sports coverage on a social media.   The initiative encompasses both Globo free-to-air channel and sports [...]

Televisa and TV Azteca to lose USD 45 million in missing Olympic broadcasts

  Televisa and TV Azteca, the two largest Mexican Free-to-air TV networks, will lose USD 45 million in advertising sales because they will not be broadcasting the Olympic Games Rio 2016. The event will be available in UnoTV, Claro Sports and Claro Video OTT service, owned by América Móvil.   According to Forbes, which mention [...]

Globo from Brazil announces multiplatform coverage of the Olympics

  Brazilian broadcaster Globo is ready to deliver the most comprehensive sports coverage in its entire history.  During the next Olympic Games in Rio, Globo will broadcast a total of 160 hours of sports content. The channel will also offer a second exclusive channel, 24 hours dedicated to broadcasting the event, through its VOD platform, [...]