Viacom expects content production unit to become a USD 1-billion business by 2022
During a conference with analysts to discuss the Q218 results, Viacom CEO Bob Bakish shared details about the new studio production initiative for SVOD and third-party platforms. Viacom recently decided to create production units of MTV, Nickelodeon and Viacom International Media Networks and, according to Bakish, “Comedy Central and BET will be launching shortly”. “This [...]