Tag Archives: linear TV

Movistar will bring addressable TV advertising to Latin America

Movistar+ started its new Addressable TV project in Spain, and it wants to bring it to Latin America this year. Initiative -carried out together with Procter & Gamble- segmented watchers it three-type households. Each home, in its linear TV consuming, will only see those campaigns in which it is target audience. This way, it will [...]

Claro launches hybrid STB with access to Claro Video in Colombia

Pay TV operator Claro announced the launch of its new hybrid STBs with access to streaming service Claro Video in Colombia. The announcement was made during NexTV Series Colombia & Andean 2016. This is the first deployment of hybrid STBs in that country, which mixes traditional linear television with OTT video-on-demand services, said the operator [...]