Tag Archives: Colours

IndiaCast ropes in Rentrak for TV ratings

IndiaCast has sealed an agreement with Rentrak. As part of the deal, Rentak will provide TV ratings for programming research and its business tool for advertising sales initiatives for Indiacasts channels namely Aapka Colours and MTV India. “Aapka Colors and MTV India are extremely popular services, not only in the US, but around the world,” [...]