Tag Archives: ARY Digital TV

Pakistan TV Networks spending on Indian content

Indian TV shows such as Saath Nibhaana Saathiya, Joddha Akbar and Bigg Boss have gained popularity in Pakistan. Television networks such as ARY Digital are spending big bucks to ensure that their channels carry Indian content. “The thumb rule is almost everything that works in India, works in Pakistan,” said Jerjees Seja, CEO, ARY Digital [...]