Tag Archives: advertising

TV Azteca sales up 8% in Q318

TV Azteca reported net sales of MX$ 3.5 billion (USD 182.6 million) in third quarter, up 8% compared to the same period last year. The company reported EBITDA of MX$ 949 million (USD 48.9 million), which represented a growth of 4% compared to Q317. In its Q3 report, TV Azteca CEO Benjamín Salinas highlighted the [...]

Mexico to discuss the future of video advertising

The next edition of NexTV Series Mexico & Central America, to be held on September 25 and 26 in Mexico City, will have this year a new thematic segment – called Future Ad Track – that will analyze the future of TV and video advertising with executives of the main companies in the market. In [...]

Turner highlights the performance of Launchpad in Latin America

Turner Latin America announced the successful pan-regional implementation of Launchpad, its social media advertising product, which was launched in Latin America in 2017. During that year, the media group carried out several campaigns with Launchpad in five Latin American countries. Among the advertisers who used the solution are Mattel, Movistar, Samsung and TCL. Now, Turner [...]

Fox selects Auditsa for ad tracking

Fox Networks Group (FNG) Latin America announced that it has selected Auditsa to analyze and monitor advertising campaigns in Colombia, Mexico and Argentina, starting May 1. Auditsa is a Mexican company with more than a decade of experience in media auditing and monitoring and has its own technology based on digital processes that recognize audio [...]

Twitter launches in-stream video ads in Brazil

Twitter announced the launch of the In-Stream video ad format in the Brazilian market. This type of advertising was originally launched in the United States and is expanding to other countries. This tool uses as main dissemination criteria the target audience of the campaign and the main topics of interest for each consumer. The video [...]

Facebook and Cisneros Interactive close partnership in Latin America

Cisneros Interactive, a digital advertising division of Cisneros, announced an agreement to become the reseller partner for Facebook in Bolivia, Ecuador, Paraguay and Venezuela. Cisneros Interactive will hire local teams exclusively dedicated to servicing Facebooks clients in these countries. The social network has a combined 27 million users in these four countries. In a press [...]

Televisa expects drop in ad sales after Trump victory

Televisa expects a fall in advertising revenue as a result of a reduction in advertisers’ budgets following Donald Trump’s victory in the United States presidential election. Salvi Folch, Chief Financial Officer of the Mexican media giant told during the Morgan Stanley TMT conference in Barcelona that the company is preparing for a drop in advertiser [...]