Tag Archives: 2018 FIFA World Cup

DirecTV exploring eSports business models

DirecTV (AT&T) is exploring the addition of eSports to programming. Guillermo Barreto, AVP Sports Content at DirecTV Latin America, told NexTV News Latam that eSports are booming but acknowledged that “the business model has not yet been found, at least for traditional TV.” “When you buy the rights to the Spanish League, you know how [...]