According to Dataxis latest research, 1,6 million people had subscribed to an SVOD platform in the third quarter of 2017 in Middle-East and North Africa (MENA). This represents a growth of +19% compared to the previous quarter, and sheds light on the steady rise observed in the market.
Among the elements driving the growth are Netflix arrival, which helped raise awareness on the SVOD model in the region, as well as the multiplication of bundled offers with telecom operators.
However, strong disparities persist within the countries in the zone, the growth being mainly driven by GCC countries namely Saudi Arabia, UAE and Kuwait. Although the market is still at an early stage, Dataxis’ forecasts are positive provided that the necessary components for a sustainable growth, such as partnerships with telecom operators and investments in attractive content, are met in the years to come.
By Sa Eva Nébié