SuperSport, the South African group of TV channels owned by Multichoice and carried through DStv satellite announced a partnership with Ginx.tv the international channel dedicated to eSports. This deal will bring international high level esport competitions as well as local events such as MSSA Online inter-school provincial championships or the rAge Expo.

Gideon Khobane, CEO of SuperSport declared about the partnership:“The deal is a massive leap forward and signals our intention to embrace the newest sport out there. It’s just been added to the programme for the 2018 Asian Games, so it’s a giant in the making. There is a real buzz around eSport and we want to be part of that.”

SuperSport is no “noob” and has already broadcasted e-sport events such as the Intel Extreme Master World Championship 2016 even though this coverage was only composed of highlights.

Nonetheless a major problem has risen. Since the majority of the Esports public tend stay away from television and find a cheaper alternative on Twitch.TV which broadcast the event in its integrality for only the cost of the internet connection.

Supersport with this deal have step-up their game in order to remain competitive and will broadcast “The Bridge” a Late night, cross game, eSports live entertainment talk show as well as the IEM World Championship but this time on a live daily basis.

Michiel Bakker, CEO of Ginx eSports TV, commented: “It’s an exciting time to be launching in a country with such a rapidly growing eSport scene. Ginx eSports TV will provide South African fans with the biggest and best events from around the globe.”

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Print this pageEmail this to someone