SuperSport acquired rights to broadcast Guinness PRO 14 in South Africa

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Pro14 Rugby confirmed that SuperSport have bagged the broadcast rights of the GUINNESS PRO14. Martin Anayi, CEO of PRO14 Rugby, said: “We’re delighted to have SuperSport join our stable of broadcasters in the GUINNESS PRO14. 

“SuperSport are recognised as one of the world’s premier sports broadcasters and it is fantastic to have them involved in telling the story of our Championship. We’ve already seen how the addition of the Toyota Cheetahs and the Southern Kings has energised players, coaches and fans in the north and the south and we can’t wait to see that enthusiasm out on the pitch. Rugby fans have always wanted to see true north v south battles at club level and now they will get that,” he added. 

Gideon Khobane, CEO of SuperSport, commented: “This is an exciting property that offers an entirely new flavour. There’s a particular intrigue in northern Hemisphere rugby and to be part of it presents an array of possibilities, both for the teams and indeed SuperSport. We look forward to watching the action unfold from this weekend.”

Jurie Roux, CEO of SA Rugby, added: “We’re delighted SuperSport have reached agreement to acquire the rights to broadcast the GUINNESS PRO14. This is a fascinating and ground-breaking change for rugby and I am sure people will be keen to tune in and see how the Hemispheres measure up against each other in club competition. SuperSport have given us a ring side seat and we’re already looking forward to Friday night’s inaugural broadcast.”

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