Sun Direct invests INR 750 mn to add 9 MEASAT transponders

Indian DTH service provider, Sun Direct, has signed an agreement with Malaysian communications satellite operator, MEASAT, to add over nine Ku-band transponders and to shift to the Measat-3b which will be launched in June; with an investment of INR 750 million (USD 12.78 million).

This deal helps Sun Direct to expand channel-carriage capacity and to increase its HD and SD channel offering – the company will add 20 HD and 150 SD channels.

“We have some gaps in the South, so we will add a small portion of channels for that market; the remaining channels will be for the rest of India. Phases III and IV of digitisation also offer us opportunity to grow our subscriber base. We have identified some key markets in the North, in DAS Phases III and IV, for expansion,” said Mahesh Kumar, Managing Director of Sun Direct.

Sun Direct has over four Ku-band transponders, at present. The company is planning to spend over INR 250 million (USD 4 million) to enhance backend support in its sunshine centres for improving customer services. Currently, the company has set up over 200 centres in the past eight months, and is intending to further add over 300 centres in South India.