The leader SVOD Starzplay signed an agreement with the telecommunications company Asiacell in an attempt to target the Iraq market.
The agreement will allow subscribers to the operator’s “unlimited” monthly plan to have access to the streamer at no additional cost. In total, Asiacell reaches 99% of the Iraqi population and has a total subscriber base of over 14 million customers. Starzplay, owned by Lionsgate, is available in more than 20 countries in the MENA region. It offers more than 10,000 hours of premium films, exclusive series, Bollywood films and Arabic programs. In the region, Starzplay exceeded one million subscribers in early 2019 and added 200,000 subscribers in the last quarter.
Raghida Abou-Fadel, vice president of sales and business development at Starzplay, said: “One of our objectives as a business since we launched in the region was to establish a clutch of partnerships with telecommunications providers so that we could offer the best value deals to customers, with flexible payment options through existing mobile contracts. This latest partnership with Iraq’s Asiacell underlines our commitment to this strategy, offering enhanced customer service through hard bundled packages for subscribers. We’re also pleased to announce our continued penetration of what is a fast growing and important consumer market as we progress in achieving our expansion plans across the Middle East and North Africa region.”
Asiacell spokesperson Abdulla Hassan said: “Asiacell has always set out to be the prime digital life enabler in Iraq. We are proud to have established this significant partnership with the region’s leading SVOD platform Starzplay to further drive customer satisfaction.”
This is the latest agreement for Starzplay as it expands in the region and follows a similar agreement with Intigral in Saudi Arabia which saw the streamer added to the Jawwy TV OTT platform.