Starz launches direct to consumer Starzplay app in Mexico and Brazil

Starz (Lionsgate) announced it has launched of the all-new international Starzplay app in Brazil, France, Germany, Mexico and the UK with plans to launch an additional 20 countries in 2020.

‘Expanding our D2C product into the global arena with the launch of the Starzplay app gives subscribers seamless entry to our platform and premium content on their device of choice, while also providing us with access to key consumer data insights as we continue to position ourselves for success in the evolving content ecosystem’, said Starz CEO, Jeffrey A. Hirsch.

In September, Totalplay (Salinas Group) announced it has added Starzplay to its content offer. In addition, Starz officially reported that  “other select international cable, satellite and telco partners will soon be able to authenticate into the app”. Previously, the platform had already been integrated into Izzi’s offer too. The Starzplay app allows up to four users to watch simultaneously and enjoy offline downloads of select shows and movies. App users can enjoy personalized recommendations of shows and movies based on users’ previous viewing interests and select their preferred language for audio or captions.

Starzplay is currently available in Europe and Latin America on Apple TV; in France, Germany. Mexico and the UK on Amazon Prime Video channels and on the following local platforms: in Mexico on Izzi and Totalplay; in Spain on Orange and Vodafone; in the UK on Virgin Media; in France on Orange and as Starz in Canada, in partnership with Bell Media.