The Chinese Pay TV operator Startimes Media is planning to continue its expand across the African continent. The new countries the operator plans to set up shop includes Egypt, Angola, Namibia and Swaziland.
“By the end of 2017, we plan to be in 20 African countries in order to meet the growing demand for quality television content,” said Mark Lisboa, Vice President Startimes Media Kenya on Monday when the company introduced digital television sets into the Kenyan Market.
Lisboa added that the company is currently present in 14 Sub-Saharan African countries, including Kenya, Uganda, Tanzania and South Africa. Moreover, he said that the popularity of Sino dramas in Kenya has been increasing since they were introduced in 2013.
“There’s a lot of curiosity by Africans on the Chinese culture and this has translated into the popularity of Chinese television content in Africa,” he declared before adding that the operator has three Chinese content channels that broadcast Sino dramas, KunguFu movies and other series.
Mark Lisboa announced that Startimes will begin showing a television series on lives of Africans living in China.
“The show will depict the real lives of Africans who are resident in China,” he noted.
To recall, Startimes broadcasts over 440 authorized channels consisting of news, movies, series, sports and children programs.