Digital television company StarTimes has introduced a mobile online video application that intends to increase HIV/AIDS awareness among the Kenyan youth.
In collaboration with UNAIDS, the two associations propose to scout technology and innovation to unroll HIV/AIDS related content as more youngsters are now prone to watching and streaming contents via their mobile phones.
The growth in internet penetration rate and use of Smartphones is restructuring the mode of communication as more youngsters now choose to watch and stream videos via their mobile phones.
StarTimes Group Vice President Guo Ziqi declared the company rolled out its video streaming service in African markets with StarTimes App and has over 8 million downloads and the figure is expected to reach 15 million by the end of this year.
With the help of the two associations, StarTimes App will now be streaming the “Zero Discrimination” messages and with more broadcasting platforms along with a bigger diversified subscriber base and richer content to help end the AIDS epidemic by the year 2030.