StarTimes, the pay-TV operator in Africa, has partnered with ONE Championship, the sports media property. According to the deal, StarTimes will screen the world-class MMA (Mixed Martial Arts) content to its various fans across Africa. Both local and international content revolving around the MMA talents will be showcased.
Victor Cui, CEO of ONE Championship, revealed: “ONE Championship continues to push the boundaries of mixed martial arts (MMA) in Asia by extending our reach to fans of the sport in Africa. There is huge potential for growth in Africa and obviously in China where we have focused our efforts. The growth of the sport of MMA is one of the key factors in helping nations develop their local sporting industries and ONE is proud to lead the charge”.
On the other hand, Guo Ziqi, Vice President of StarTimes, said: “As the most influential and fastest-growing digital TV operator in Pan-Africa, StarTimes has been dedicated to bringing exciting sports content and quality service to African audiences. As MMA and combat sports like boxing are gaining popularity in Africa, we built our Sports Arena channel into a channel dedicated to these sports”.
She also added: “ONE Championship will be showcased to Africa as flagship content. Unique to ONE as compared to other MMA events, the promotion is closer to home and really connects with local fans. ONE has a substantial number of Asian athletes including Chinese athletes who exhibit skill, honor and humility. StarTimes is able to get a grasp on ONE Championship’s core DNA deeper”.
Further, she said that: “African MMA athletes are also excited to have great opportunities to be seen in action by their fans back home. ONE Championship is truly a world-class promotion and one of the biggest internationally. StarTimes is convinced that ONE Championship will attract a huge number of viewers in Africa. It will be a perfect platform to carry forward Chinese martial arts and bring sporting events with Chinese elements to people all over the world”.