StarTimes, the pay-TV operator in Nigeria, is boosting its content portfolio with the launching of FOX Life, the urban contemporary entertainment channel owned by FOX Networks group (FNG) customised for Africa. the channel is available on StarTimes Channel 071 (Antenna) and Channel 132(Dish) in Nigeria.
Israel Bolaji, the Head of Public Relations at StarTimes commented: “The digital TV network is excited to further enrich its entertainment and lifestyle menu for improved viewers’ pleasure with the launch of FOX Life. The new channel is part of an impressive FNG catalogue of channels in Africa, including FOX, National Geographic Channel and Nat Geo Wild, all available on StarTimes”.
Also, he said that: “The new channel would add a touch of magic to viewers’ experience and enhance memorable TV experience with quality programming including interesting television series, dramas, sitcoms, shows and movies, among others, which include some original programming in Africa. FOX Life will showcase latest and compelling Hollywood, Brazilian and African programs including 2016 blockbuster ‘Real Housewives of Atlanta’, America’s Next Top Model, Clean House, and other thrilling and emotional dramas such as Empire, Pitch, and others”.
FOX Life, according to Bolaji, proffers the subscribers of StarTimes with worldwide entertainment appeal. It goes together with lifestyle programs from home-grown and international scripted and non-scripted content. Turkish telenovelas will be launched in Nigeria, in addition to Hollywood, African and Brazilian series.
“It also showcases Africa centric programs and considerations with localized content, focuses on socially relevant positive and local story telling, thereby creating an undisputed perfect home and port of call for young aspirational viewers in Africa especially female,” Bolaji added further.
On the other hand, Oludare Kafar, the Marketing Director of StarTimes, said: “With Pan African content, the channel focuses on localized storytelling with the best of Hollywood created specifically for African viewers. Locally relevant programming made for Africa, showcasing the best in lifestyle, travel food and entertainment the continent has to offer. Carefully curated American reality and lifestyle shows focusing on all the high drama expected from the likes of Preachers of LA, and the Real Housewives, through Tyra Banks in America’s Next Top Model to brand new US shows are surplus.”