The sports media and entertainment industry in Nigeria is taking a new turn. StarTimes, the Chinese pay-TV operator in Africa, has signed the pact with HS Media Group in Lagos. Live telecast of the German Bundesliga will be available in the country.
The huge deal involved several millions of dollars whereby live Bundesliga matches and studio analysis will reach TV households in Nigeria each weekend. StarTimes’ subscribers will benefit from this pact since they will be served with the second season of the Bundesliga which resumed on January 20 and which will be running through the 2016/2017 season.
Taye Ige, the chairman and chief executive officer of HS Media Group, revealed that: “We worked so hard over the years to make this dream come true and we are quite appreciative that StarTimes bought into this huge dream and the partnership has given a wider scope to the Nigerian broadcast industry […] we have been able to provide more opportunities to many Nigerians especially at this critical time in the economy of the country”.