Star India uprades offer and Maa TV renamed as Star Maa


After acquiring Maa TV, Star India has brought the Telugu general entertainment channel to another level. Maa TV has been rebranded as Star Maa with a new logo, brand tagline and channel pneumonic theme track.

Kevin Vaz, the CEO of Star India CEO for South Region, said: “Star India’s acquisition of Maa was a testimony to our wanting to build and grow in this market. With the brilliant synergy of the strengths of Maa and Star, we believe we have come a fair distance in the last few months but we are now poised to take a leap”.

The programming has been refurbished with ‘Melo Evaru Koteswarulu’ (MEK) with megastar Chiranjeevi as the host. Another non-fiction comedy show, ‘Desamudurlu’, will debut on Friday. These two shows will add to the recently launched four prime time fiction shows — ‘Koyilamma’, ‘Kumkuma Puvvu’, ‘Lakshmi Kalyanam’ and ‘Malleswari’.

Vaz, also said that: “Keeping tune with changing aspirations and expectations of audiences is the key to long-term success. Programming innovation, content variety and modernising the entire packaging and quality of the channel through Star Maa brand refresh is a sign of our commitment to the Telugu people, globally”.