Star India has signed a definitive agreement with Indian Express Group to acquire Screen, a weekly publication on films. This deal enables Star India to enhance content offering on its digital and television platforms.
Star will also integrate the Screen Awards property. Besides, it will get exclusive ownership of the ‘Screen’ brand franchise including all archival material and transfer of key employees.
“Screen is a strong and reputable franchise and gives us access to the entertainment editorial suite and the tinsel world, where news that shapes trends is made by film stars, directors and producers. The acquisition of Screen will allow us to strengthen and expand the content brand online while taking the awards platform to the next level,” said Uday Shankar, CEO of Star India.
“There are strong synergies and the combination of the quality content and awards franchise with Star’s presence across television and digital platforms is strategic and scalable,” he added.