Star Gold Select HD, the premium Hindi movie channel from Star India, is being launched today, March 6. The fourth Hindi movies channel from Star will be offering meaningful stories which will be customized from Indian cinema for a targeted audience.

The launching day will see the channel accessible on direct-to-home (DTH) platform Tata Sky (channel number 340) and on digital cable platforms. Premiering one movie each week, the channel will be airing a definite collection of films.

Hemal Jhaveri, general manager, Hindi movies cluster at Star, stated: “From a Hindi movie content-consumption point of view, it’s safe to say that India is at its best stage so far. Movie lovers across the country are looking for differentiated content in films, television and digital”.

“With the launch of this channel, we will cater to this need with our handpicked movies that have a compelling storyline”, he added.

Further, he said: “Each of our movie channels offers a unique proposition to our consumer. With Indian cinema taking a leap with regards to content, we believe that there is a growing need for movies with great storytelling to have their own destination on television”.

“This is the genesis of Star Gold Select HD. The channel packaging is clean and minimalistic making it easy to navigate through content, with just one interval in every single movie, every day, delivering an enjoyable in-home movie experience”, he concluded.

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