Spotify announced the acquisition of the video recommendation startup MightyTV. The CEO/Founder of the company, Brian Adams, will now be joining Spotify as VP of Technology, focusing on advertising and marketing technology solutions. The details of the transaction were not revealed.
Adams will use his vast knowledge of programmatic advertising and personalized recommendations to further develop Spotify’s advertising products, as well as the company’s own marketing technology platform, the giant in music streaming announced in a press release.
MightyTV had developed an app that helped users by providing them with recommendations of movies and series. In their website, they confirmed having been acquired by Spotify. They also stated that the app will no longer be updated or available.
Spotify’s VP of Product, Jason Richman, expressed that the recommendation system that MightyTV had built is aligned with how the company thinks about advertising technology and marketing personalization.