After its maiden premium service for English content, Star India is planning to launch a sports subscription service on its OTT, Hotstar.
About this new plan 21st Century Fox CEO James Murdoch said “In India, Star’s groundbreaking Hotstar mobile video product recently crossed 60 million downloads. Over the next few months, the service will also include a premium sports offering”.
Star India holds top-notch broadcast rights to cricket boards of India, England and Australia. It also has rights to telecast ICC matches, including the World Cups.
In football, Star holds rights to English Premier League (EPL) and Bundesliga. It also has rich repertoire of local sporting league rights including Pro Kabaddi League, Indian Super League, Indian Badminton League and Hockey India League. Additionally, it owns the digital rights to the Indian Premier League (IPL) globally excluding US.
“EPL was watched by more people on Hotstar than on television. Even for a mass sport like cricket, in the larger cities, Hotstar’s watch time is now starting to reach 50% of television. I urge you to reflect on the potential of that statistic” stated Star India CEO Uday Shankar.
The price of the service is not yet disclosed.