Netflix users in South Africa will now be able to pay their subscriptions in Rands the local currency. The world leader in video-on-demand has, indeed, announced on August 27 the switchover from its pricing, to the local currency of the rainbow nation, for subscribers of its South African subsidiary.
Not only does this decision protect local subscribers from fluctuations in the value of the dollar, but it also allows the US giant to increase its pressure on competition. A monthly subscription to Netflix in South Africa, now costs 6.71 USD, the same price as a subscription to ShowMax which allows more competition in the market.
The new local pricing structure starts from a basic plan at about 6.71 USD and reach 11.45 USD for the premium package.
To recall, Netflix operates as an Internet subscription service company, which provides subscription service streaming movies and television episodes over the Internet.