The search is on. Sony Pictures Networks India (SPNI), the television network in India, a subsidiary of Sony Corporation which is owns and operates Sony Entertainment network of television channels, is seeking for broadcasting home-grown events in soccer, as revealed by NP Singh, the chief executive officer of SPNI. This particular consideration also includes events at school and college-level.
In addition to the existing regional broadcast which includes the Indian Premier League (IPL) in cricket, the Pro Wrestling League (PWL) in wrestling and Champions Tennis League (CTL) in Tennis, SPNI is looking for other areas of interests for broadcasts. Among them is the upcoming Under 17 Fifa World Cup, hosted by India in 2017. The All India Football Federation (AIFF) is planning to engage at least 11 million youngsters around the game in the country.
Prasana Krishnan, the executive vice president of business head sports clusters at SPNI said: “The AIFF has planned an intense calendar, and we are seeing how we can be a part of it. We also used the IPL as a platform to create awareness about the Under 17 World Cup. We are aiming to build up the Under 17 world Cup”.