Sony Pictures Networks India has revealed its new strategic plan for its existing bouquet for the coming year. The television network will be adding ten new channels among which five will be dedicated to sports and the other channels will offer kids, music and infotainment content.
In an interview with Indiantelevision.com, NP Singh, the CEO of Sony Pictures Networks, said: “The company expanded its portfolio in 2016. New channels are coming in a few months. We are integrating five Ten Sports channels, HD music channel, kids channel and infotainment channel”.
Further, Singh said: “The year has been good for the network. We have been able to successfully achieve leadership on weekends. Also, we have seen the audience accepting our fiction shows.” Singh added, “In the next six months, I am sure, we will see a surge in viewership on weekdays too. We climbed up from number six to three, and hope Sony will continue to grow from there”.
Nonetheless, the decision taken by Sony Pictures Networks India is yet to be approved by the regulatory.