Sony MIX, the Hindi entertainment and music channel from Sony Pictures Networks India displayed their new modern design for the channel.
The new and improved content will bring a new form of variety for its audience. Viewers will have the possibility to experience like “Raina Beeti Jaye” and contemporary music. The return of The Jam room and MIX Solos has been confirmed as well.
The large library of Sony MIX goes from the top 8 in Hindi music for the younger audience and more underground artists for connoisseur. The channel will focus on music from different areas like the DDLJ for the 15-21 group to timeless classic from older eras.
Neeraj Vyas, Sr EVP and Business Head of SPN declared:” Over the last six years, Son MIX had been one of the leaders in India’s Music and entertainment industry. through its pioneering informative and mood-based programming, the music channel has set itself up as a destination dedicated to Music in India. Our refreshed look, retain the brand colors that represent ‘Sapt Sur’, with a contemporary touch to stay attuned to the present times. the fresh packaging aims to bring in more fluidity and minimalism to enhance our viewer’s visual experience.”
During this six years’ journey, Sony MIX maintain focus on the variety of its offers and has been the leading channel at 354 million cumulative reach from January to December 2016.