Sony Liv, the OTT platform of Sony Pictures Networks India (SPNI), has unveiled a new segment called ‘Liv Fit’, dedicated to health and wellness, this month. The company has collaborated with fitness aficionados and trainers like Suniel Shetty and his team of trainers including Mickey Mehta, Nawaz Modi Singhania, Yasim Karachiwala, Ramona Braganza and Satya.
Content includes workout videos, diet plans, motivational content on ways to follow and weight loss/gain programmes. The goal is to cater to the requirement of high-quality advice and tips on ways to maintain optimal levels of wellness among Indians. The company showcased Liv Fit’s logo and offerings through performances at an event by experts.
Uday Sodhi, executive VP, head of digital business at SPNI, said: “With a keen understanding of the health situation and the need for it and health and wellness having emerged as the most sought-after subjects for content consumption in India, we at Sony Liv decided to introduce Liv Fit to fill the gap with content that comes from the most reliable sources. With the best of health and fitness gurus on board, we are certain that Liv Fit will be a great hit with our users and will make a tangible impact on their lives”.
Adarsh Gupta, CEO at Brilliant Living TV founder, said: “[…] Given that Sony Liv has emerged as one of the most happening OTT brands in the media space, this is a mutually complementing tie-up that will ensure that the millions of Sony Liv users will finally get entertained during their fitness regime”.