Sony BBC Earth brings 19 hours of content weekly in India

Sony BBC Earth, the channel resulting from the joint venture between Sony Pictures networks India (SPN) and BBC Worldwide will soon be launched this month and will be providing 19 hours of original programming weekly.

To be accessible across all major DTH platforms and MSOs, in four languages (English, Hindi, Tamil and Telugu), the channel will bring factual content to more than 500 million SPN’s viewers across India.

NP Singh, the CEO of SPN, is optimistic: “Sony Pictures Networks is known to create compelling and differentiated brands across all genres that it operates in. I am confident that this channel will be a major player in its category. A year down the line, I wish to see the channel in the top three list”.

On the other hand, Paul Dempsey president – global markets of BBC Worldwide, asserted: “Our relationship with Sony has been a long one, […] We partner with them to bring top programmes like Sherlock, Orphan Black and Top Gear on AXN to our fans in India, and now, this joint venture which is a pioneering model for us”.

Further, he added: “By working with a respected local partner of the caliber of Sony Pictures Networks, we look forward to bringing BBC Earth’s world class content to a new audience who we know has a huge appetite for premium factual programming”.