Sky Brasil launches new campaign to promote its HD offer

Sky Brasil, the country’s leading DTH operator, launched a new campaign, called Sky é Mais, to promote its wide range of HD channels and the diversity of its pay-per-view programming. The pieces were produced by FCB Brasil agency.
The advertising videos, starring Brazilian model Gisele Bündchen, are a tribute to great scenes of cinema and TV productions. In pieces called “Batalha” and “La La Land” Bündchen is transported to the atmosphere of the musical and plays the famous Game of Thrones character Daenerys Targaryen.
“Sky is a specialist in content, and we chose to translate this positioning by bringing this rich universe of cinema, series and other programs to these campaigns. We want to reinforce the diversity of the programming that Sky offers and to praise the quality entertainment content that the client finds here, “said Sky’s Marketing Director, Alex Rocco.