SKY Brasil’s President, Luiz Eduardo Baptista, said in an interview with Folha de S.Paulo newspaper that AT&T’s DirecTV Now service “will be coming to Brazil next year”.
This way, the OTT pay TV platform -currently available in the United States- serves as a model for the product that SKY Brasil plans to launch in the country.
According to the executive, “once the quality of the service normalizes”, and we know the ‘bugs’ and problems, the platform “will reach Brazil.” “It will be a product in which you will not need equipment”.
Baptista said that the challenge in Brazil is that the quality of broadband in Sao Paulo and Rio de Janeiro is different compared to the rest of the country. “It will be more challenging than in the United States, which has more infrastructure,” he said.
DirecTV Now launched on November 30, 2016, in the United States and allows access to over 100 channels for a monthly subscription ranging from USD 35 to USD 70, depending on the plan.
AT&T – the owner of DirecTV in the United States and Latin America – owns 93% of the operation in Brazil, which uses the SKY brand.