Simba to resume negotiations with pay TV operators

Brazilian company Simba, which represents the free-to-air channels SBT, Record and RedeTV, hired former SKY Brasil president Ricardo Miranda to resume negotiations with pay TV operators.

The expectation is that negotiations will be resumed given Miranda’s experience in the pay TV business. Previously, the dialogue with the operators was in charge of Marco Gonçalves, who comes from the banking sector.

The main pay TV operators in Brazil (Net, Claro, Oi, SKY) stopped offering these channels in the Federal District and Sao Paulo, cities where the analogue switch-off is completed, after not entering into a new carriage deal with Simba for the digital signals. Vivo (Telefónica) recently announced that it will also stop offering the channels as of June 10.

Simba initiated the talks with the requirement of receiving remuneration in exchange for offering the digital version of the channels. After the exit from pay TV systems in Sao Paulo, last March 29, the channels lost audience, especially Record.