Simba cuts TV channels price by 90%

Brazilian company Simba, which is in charge of negotiating with operators the sale of the digital TV channels of Record, SBT and RedeTV, changed its commercial strategy last week offering a 90% “discount” in the price the company demanded two months ago, reported the journalist Daniel Castro in his Noticias da TV column.

Former Sky Brasil president Ricardo Miranda, who was recently hired to negotiate with the operators, is suggesting a price of R$ 1.50 (USD 0.46) per subscriber for the package with the three channels. According to the Brazilian media, the proposal has not yet been formalized.

The price is equivalent to 10% of what Simba initially requested – R$ 15 (USD 4.6) per subscriber – a figure reported to be similar to the one paid for Premium packages such as HBO or Telecine.

The operators Net, Claro, Oi and Sky stopped offering the channels at the end of March in the DF and Sao Paulo, cities where the analogue switch-off is already completed. Vivo (Telefónica) will stop offering them on June 10.