ShowMax teams up with SEACOM to improve service delivery in East Africa

ShowMax, the video-streaming service of Naspers, has announced its partnership with SEACOM, the submarine cable operator in the East and West coasts of Africa. Following this, SEACOM will fasten its data service provided in Kenya.

The catching servers of ShowMax will be hosted by SEACOM. Customers’ experience will be enhanced with the local ISPs lowering the costs.

ShowMax Head of Distribution Mike Raath commented on the collaboration: “The net effect of placing caching servers in Nairobi is that customers can pull video content from much closer to home, which means faster response time and less buffering. This move also lays the groundwork for further expansion in East Africa as we continue to rollout ShowMax in new countries”.

Further, Raath said: “By peering with local ISPs, they’ll now be able to get ShowMax content directly rather than having to pay transit costs from servers based thousands of kilometres away. This is yet another way we’re working to make sure that ShowMax is the internet TV service listening to the needs of consumers and partners in Africa”.

On the other hand, Steven van der Linde, the Chief Sales Officer at SEACOM, said: “Seacom understands the growing need from both a business and OTT perspective and is therefore proud to support ShowMax to achieve their objective of delivering high quality video content to their subscribers in a growing East African market”.