ShowMax, the subscription video-on-demand owned by Naspers, has selected the internet channel The QYou to provide special shows for the region of East Africa. A new series, ‘Q Hits’ will be introduced which features a slew of short-form videos online.
The service will be available on March 1 and will consist of 13 episodes lasting for 30 minutes each. Content will be adapted and localized. The most popular online videos from the region will be selected and curated for the specific audience of East Africa and will be hosted by Rachel Marete, former Kenyan Miss World, among others.
ShowMax Africa head Chris Savides noted: ‘’The growth potential of the African market is huge and there’s strong demand for online video, particularly among younger generations. What sets us apart from other internet TV services is that our online content selection is tailored to the African market”.
He further added: “The QYou showed us they understand the needs of millennials in Africa and are able to create a bespoke set of shows that are relevant to this audience. We’re looking for these new shows to enhance our current offering and provide younger customers with the snackable, shareable content they are already engaging with online”.
On the other hand, Scott Ehrlich, CEO and co-founder of The QYou, said: “ShowMax is a great example of a provider that is embracing changing viewing habits and introducing new ways to engage with millennial audiences, who have grown up consuming online content on video platforms and social media. Q-Hits for Showmax willtake the best of home-grown online video culture and package it to meet thetastes of local audiences”.