Shop CJ Network will launch its channel in South India over the next few months. The media company is a joint venture between Korea’s CJ O Shopping and private equity firm Providence Equity Partners.
TV shopping channel space has picked up pace in the past one year. Star CJ Network already has a dedicated channel in Telugu for Andhra Pradesh and Telangana. After its expansion in South India, the network will introduce region-specific channels in West Bengal and Maharashtra.
“We are planning to launch channels in all the four South markets. We have launched the Telugu channel. We also plan to launch channels in Kannada, Tamil and Malayalam. We are looking at launching these channels in a one-year horizon,” Shop CJ Network chief financial officer N Ramakrishnan told TelevisionPost.com.
“South is the first priority for us. Once we have completed Southern expansion, we will aggressively go for other languages as well. If there were no constraints, we would also want to have a Bengali as well as a Marathi channel,” Ramakrishnan added.