Shemaroo Entertainment seals licensing deal with Viu

Shemaroo Entertainment Ltd, the Indian content provider, has sealed the licensing deal with Viu, the OTT platform of Vuclip. Viu subscribers will now be able to enjoy a collection of Hindi movies from Shemaroo’s content library.

Movies like Sarkar, Black, Ishqiya, Traffic Signal, Bheja Fry 2, and The Dirty Picture will be included.

Echoing his thoughts about the deal, Jai Maroo, Director, Shemaroo Entertainment Ltd, said: “OTT services are growing exponentially in India. Given the dynamics of the OTT space, content has become the key driver for subscriber acquisition and growth”.

Also, he said: “We are pleased to join hands with Vuclip’s premium OTT video on demand service. Viu in our ongoing efforts to reach out to the digital consumer”.

On the other hand, Vishal Maheshwari, the Country Head of Vuclip India, revealed: “Our subscribers see great value in content that is high in quality and freshness. Our content partnership with Shemaroo plays a part in delivering this value to our highly-engaged viewers”.