Samsung and Zee to add Weyyak VOD service in MENA

Weyyak, Zee Entertainment’s first Arabic Video on Demand platform in the MENA region has partnered with top brand, Samsung Electronics’ SmartPack offering. The Weyyak app is now accessible only for Samsung TV users buying the new range of Samsung QLED series TVs, and UHD TVs with the Smartpack content integration.

Smartpack consumers have access to various on-demand content services including the Weyyak service. Buyers of the exclusive Samsung TV models get access to 3-months, 6-months, or 12-month subscriptions to the Smartpack. In addition to Weyyak, regional streaming platforms Shahid and StarzPlay are also accessible to Samsung TV owners via the Smartpack package. 

Weyyak offers dubbed Bollywood and Indian films & series, as well as Arabic content for free, streaming both on their website and on mobile devices. Users can access Zee’s large content library of Indian dubbed Arabic titles, Egyptian & Turkish content through the VOD platform.

The Vice President Digital Business ME & Africa, Nadine Samra, declared, “Weyyak is a pioneer digital product of Zee Entertainment targeting the Arabic audience globally, the spirit of the service is summarized by the product name “Weyyak” which means with you in Arabic to view anytime and anywhere. Our unique VOD proposition of Indian dubbed content into Arabic and A class Arabic content paired with Samsung’s SmartPack offering will create a special viewing experience for the MENA audience.’’

Zee also specified that they will be providing an array of titles and content for Ramadan 2019 on the Weyyak Video On Demand platform.

On the other hand, Mr. Sungwan Myung, President of Samsung Electronics Middle East and North Africa (MENA), stated, “Samsung is at the forefront of leading innovation and technology for the TV industry, and this offer extends a warm welcome to new and existing customers to embrace the freedom of choice, heightened convenience, and unfathomed entertainment experience that Samsung’s SmartPack content platform delivers. The company offers the latest and most sophisticated technology with the QLED TV series and this premium viewing experience is enriched with the addition of wide-ranging content in line with our vision to devise innovative solutions to meet the expectations and needs of our customers.”