Safaricom launches new music streaming app Songa

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Telecommunications company Safaricom  is launching a music business through a new music streaming service, Songa.
The application launched on Monday evening has a catalogue of 2.5 million songs from 400,000 local and international artists. Songa is an evolution for Safaricom.

“Songa therefore is an additional revenue stream for artistes riding on the success of Skiza,” said the telco yesterday in a statement.

The application is currently only available to android users. The Apple version is still in development. Revenues from the streaming service will be split between Safaricom, the platform provider and the musicians based on the number of streams that a song gets. Customers will have the option of saving music for offline listening.

“The App roadmap is still in the development stage with airtime billing as the only payment option. We will be making decisions on other payment options as we innovate more on this space,” the company said.

Safaricom also has its own war-chest of music label agreements. The company has inked a deal with Sony Music Entertainment whose catalogue includes Beyonce and Usher. 
The company also has deals with African music companies Africoli and Africha.

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