SAB HD to launch next week


SAB TV, the general entertainment channel owned by Sony Pictures network India Pvt Ltd, is launching its high-definition (HD) mirror channel of the standard definition (SD) of SAB TV, SAB HD, on the 5 September. The new channel may be slightly different from the SD version of the channel contentwise.

Anooj Kapoor, the senior EVP and business head of SAB TV, said: “Yes, in terms of content, we may look at certain shows for HD like a talk show where people might give some knowledge about comedy. We may even have some famous people talking about the various successes we had and the various sub-genres of comedy that we have successfully explored over the years. But that would be all. We won’t have exclusive content for HD”.

The new HD version of the channel will be accessible through Tata Sky, Dish TV, Airtel, and on major cable platforms as well.

Kapoor further explained about the SAB HD: “Since we are now ready to launch more shows in the upcoming months besides the ones that we have launched recently, we felt the time is right to launch SAB HD. SAB is a primarily an urban-centric channel. People who view HD and subscribe to additional HD channels belong to a certain strata of urban audiences and those are the people HD caters to. That is within our broad target audience”.