The Sri Adhikari Brothers (SAB) Group, the original content creator across genres owned by Gautam and Markand Adhikari, has revealed the logo of its newest comedy initiative, ‘Happii-Fi’, whose outreach is unlimited.
Having multiple partnership with several OTT platforms, digital aggregators, telecommunications companies, the SAB Group’s digital initiative is out for unconventional digital reach and innovative comedy content. Numerous shows will be introduced under Happii-Fi, among which are The Rat Race, Kya Cheez hai India, Controversial Bhabhiji, Bro Court, Ghar Bar, Dholi&Kholi and Nayiwali Girlfriend and many more. Among the well-known Bollywood stars who will feature on the comedy content provider, are Shilpa Shinde starring in the Controversial Bhabhiji and Shakti Kapoor in Ghar Bhar.
Manav Dhanda, the chief executive officer of Sri Adhikari Brothers Group, commented: “We are looking to change the trend in the way content reaches out to people with our latest initiative Happii-Fi. Happii-Fi will create cutting edge comedy content for the Indian masses which as a segment are still terribly underserved and has only catch up TV and movies to consume online. As India’s population touches a 1 billion, the first 200 million and the next 800 million who come online are starkly contrary beings. We are creating an opportunity where real India lies”.