OSN Pehla, pay TV operator in the Middle East and North Africa (MENA) launched Republic TV. The English news channel Republic TV was launched six months ago in India and has broken its first international launch with OSN.
Republic TV, started by journalist Arnab Goswami, is the newest entrant in the Indian English news space. The channel immediately gained a 52 per cent market share in its first week of broadcast, and has since been clocking market shares of more than 40 per cent.
Republic TV holds a diversified schedule of shows including The Debate telecast from 9-11pm on all days except Saturday, and a weekly interview show, Nation Wants to Know, both hosted by Editor-in-Chief Goswami, Patriot with Major Gaurav Arya where viewers are taken into the barracks of the armed forces and R Glitz, which showcases the latest news from Bollywood, among other shows.
Priya Mukherjee, President of Distribution and International Revenues, Republic TV, said, “Since our inception earlier this year, Republic TV has strived towards widening the reach of our cutting-edge content. While we successfully executed the reach of Republic TV across all households in the fragmented Indian cable distribution ecosystem during the first six months of the channel, our next target would be to reach audiences across the world. Our launch in the MENA region is our first foray in international distribution and we hope to expand our reach further with audiences around the world soon.”
Vikas Khanchandani, CEO, Republic TV, said, “The demand from the market has been overwhelming and we are extremely delighted to bring Republic TV to the audiences in MENA through OSN. We will also look to create original content specific to the MENA markets in due course and Mukherjee and her team will be offering advertisers the most impactful news media platform reaching discerning audiences in the region.”