English feed of Reliance´s BIG RTL Thrill, the joint venture between Reliance Broadcast Network (RBNL) and RTL group will be launched expanding its reach to 17 million homes across India. The channel broadcasts international contents dubbed in Hindi to metros Delhi, Mumbai, Kolkata and to other states like Uttar Pradesh, Bihar, Madhya Pradesh, Rajasthan and Haryana.
Sunil Kumaran, RBNL business head for regional TV, says “We want to emulate the same success which we have achieved in Hindi-speaking markets. With the dual feed, new shows and phase II of digitization being implemented, we are confident that the channel will find an enhanced relevant male audience base”.
BIG RTL Thrill is available on direct-to-home (DTH) satellite TV, as well as digital cable TV platforms including those of Reliance Digital TV, Digicable, Siti Cable, In cable, Hathway Digital, 7 Star Cable, JPR Global Satellite and Star Broadband.