The Pakistan Telecommunication Company Limited (PTCL) signed a strategic memorandum of understanding with ZTE Corporation for setting up a Joint Innovation Center (JIC) on Big Video in Pakistan. The JIC is a key initiative of PTCL and ZTE for Smart TV development, empowering PTCL to provide high quality video services to customers on TV and mobile devices.
The Joint Innovation Center, first of its kind in big video services in Pakistan, will allow both PTCL and ZTE to share resources, exchange knowledge and tap into the potential of the latest available technologies. PTCL will be able to further enhance its Smart TV offering, bring in more value and provide new, value-added services to customers.
The MOU was signed by Adnan Shahid, Chief Commercial Officer PTCL and Frank Fang, Vice President Multimedia Product & Services ZTE.The PTCL-ZTE agreement will also serve to strengthen the PTCL digital ecosystem based on video Solutions and will support the convergence of the PTCL ICT infrastructure to counter emerging OTT technologies and improving competence and innovation levels with an eye on future planning.
On the other hand, this partnership will also establish a process of research and development which would lay down an operation model for PTCL to create the best experience for customers in terms of Smart TV usage in addition to offering superior services such as 4K Ultra High Definition TV.