Pocoyo expands in Brazil

Spanish company Zinkia Entertainment, producer of animated series Pocoyo, signed a master agent agreement with Dogs Can Fly Licensing to continue expanding the brand in Brazil.

Dogs Can Fly will be in charge of the licensing and merchandising management rights for categories including toys, textiles, publishing and child care, and the advertising and promotional activities.

Brazil is a “key market” for the Spanish company. Pocoyo’s YouTube channel has already reached one billion views and since 2014, the number of YouTube views has grown 800% from an average of four million to 40 million in April this year, said Zinkia’s CEO Alberto Delgado.