PEMRA to boost digital broadcasting in Pakistan with USF

The Pakistan Electronic Media Regulatory Authority (PEMRA) is all in for offering access to digital services in underserved areas of the country. This will be part of the digitalisation plan and PEMRA also revealed about building up its own Universal Service Fund (USF).

To establish this project, PEMRA proposed an amount of 75 million PKR (0.72 million USD) as seed capital. The amount, according to the regulatory will be used to implement the digitalisation plan in the forthcoming 2017-2018’s federal budget.

According to the chairman of PEMRA, Absar Alam, the switch from analogue to digitalisation would impact positively on the broadcasting services in Pakistan. Further, with the proposed structure, up to 250 channels will be monitored with the development of software. To recall, till date, only 50 channels are being monitored out of the 107 TV channels that are operational.